In this day and age, e-commerce has become essential to almost every type of business, big or small. It’s estimated that over 2 billion people bought goods or services online in 2020 alone. That same year, there were over 4.2 trillion dollars in e-commerce retail sales worldwide — and these numbers are only expected to climb. Knowing this, it’s not only critical that your business establishes an online store now, but that your e-commerce website generates traffic and sales as effectively as possible. Here at CalApps, we will help you do just that.
We offer a full range of e-commerce solutions and services, from creating an entire online robust store to just adding a simple shopping cart to an existing website. Our goal is to offer you all of the necessary design, development and search marketing services needed with a variety of solutions to meet your business needs and budget.
Unlike other design firms, we concern ourselves with the entire process of building a successful online store for our clients. What does this mean? It means that we’ll be with you every step of the way, from the initial planning stages to the actual building and deployment of your e-commerce site. We will even monitor your site’s performance and provide support after it’s been launched to ensure that it runs smoothly and performs successfully.
We work closely with our clients to determine what their needs and wants are. This is because we don’t have a paint-by-numbers process. Every one of our clients is unique and has unique needs, which is why we tailor the design and development of your e-commerce site to match each individual client’s needs. Our team of experienced developers can provide recommendations based on their expertise. Additionally, we can do research on competing online stores to help create your vision for your own site.
If you’ve already got an existing online store, then we can do a thorough site-wide audit to identify what’s working and what isn’t. We can pinpoint what needs to be improved as well as recommend features to add.
We focus on a number of important elements when it comes to developing e-commerce pages for our clients. First of all, everything has to be technically perfect. Our team works hard to ensure that every page loads and loads quickly, thereby keeping your bounce rate low and ensuring that you don’t miss out on conversion opportunities. Secondly, we spend a lot of time making your e-commerce site as user-friendly as possible. This includes making sure that visitors have an easy time finding what they are looking for, making it easy to create user accounts, making the checkout process as smooth as possible, and more.
Finally, we can help boost visitor numbers and sales using various features and tactics. For instance, we can implement various automation tools, payment gateways, 301 redirects for discontinued products, and more. We can also improve your inventory management, make it easy for customers to use discounts and online coupons, create product categories and tags, add sales announcements and banners, improve your shipping setup, find upselling and cross-selling opportunities, optimize every page for SEO, and much more.
In addition to doing an initial evaluation of any existing online store, we will also monitor and analyze the ongoing performance following the launch of a new e-commerce site. Doing so will allow us to find ways to boost conversions as well as improve CTAs and landing pages. The following are just a few of the metrics we pay careful attention to in order to address any performance issues your site may have.
A high conversion rate is important to a successful online store. But the rate of conversions can provide us with a lot of other useful data as well, such as what types of pages are converting the most visitors, what pages are doing a poor job converting, and more. This allows us to make the proper adjustments that can boost future conversions.
Monitoring the session duration of your average visitors provides us with a lot of information. The longer a visitor stays on your site, the more likely they are to convert. Using session duration data, we can determine whether anything is affecting how long visitors stay and whether the pages they are visiting are effective at converting them.
We pay careful attention to the bounce rate because it’s often indicative of how engaging a page is. In some cases, the page may not be engaging visitors enough, whether it’s due to the quality of the content or the page’s user-friendliness. In other cases, it could be a technical issue that we would then be able to identify and address.
With our help, you can develop or improve your online store to increase your customer base and improve sales over the long term. Find out more about the e-commerce design services that we provide for small to mid-sized business by reaching out to us today.
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